A New Perspective on Personalization
That is, it always chooses the best alternative among those available after evaluating them He updates his information based on a logical-rational approach . Based on this principle, the economic agent is always aware of the change in the economic circumstances in which he finds himself operating and consequently modifies his behavior to the extent that this allows him to adapt to the new circumstances He is selfish , that is, he seeks the best for himself and is not subject to emotional conditioning when he has to make a choice Reacts to incentives after evaluating the benefits and comparing the alternatives available.It makes the use of words and logic functional for the purpose of analyzing what is at stake. Love graphs. He is not subject to social conditioning when he has to make financial or commercial choices We know very well that this is not the case naturally, or at seo expater bangladesh ltd least not always. Logics often intervene that almost completely escape the archetype outlined above, and it is precisely these logics not very logical in reality that are the object of study of behavioral economics. Essentially, behavioral economics adds important elements to traditional economic theory regarding the behavior of individuals. Some of these elements well characterize.
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The innate limits of the individual struggling with a choice of conduct, consumption or evaluation. Return to index Limited rationality The principle of limited rationality pushes us to reflect on a question of fundamental importance are we so sure that reason is activated first when faced with economic choices? To simplify our financial decisions, we all develop our own personal mental accounting structured in watertight compartments. In purely theoretical terms, euros always have the same value, regardless of whether they are a gift or our salary. In practice, however, we have many separate drawers in our minds.
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