標題: Do You Need Nofollow Links? The Definitive Answer to the Most Frequently Aske... [打印本頁] 作者: shuklarani41423 時間: 2024-11-10 12:05 標題: Do You Need Nofollow Links? The Definitive Answer to the Most Frequently Aske... Sometimes link building, as one of the integral parts of SEO strategy, can be confusing for beginners. A budget is allocated for link promotion, a lot of time is spent on getting backlinks. Within a few days after receiving the links, nothing happens. A few more weeks, a month, even a year pass - still nothing happens. Ultimately, such a specialist comes to the conclusion that the reason for this is nofollow backlinks, which do not transfer link weight and do not affect positions in any way. The budget is spent, positions have not grown, traffic has not increased.
Above we described one of the most common concerns of most marketers in the world. Why do many people think so? It's simple: ignorance or insufficient knowledge of how such links affect a site does not allow specialists to use them correctly.
Everyone knows that link building is an important part of SEO strategy, and 99.2% of the TOP 50 results for any query have at least one backlink.
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But what about nofollow links? Do they help with ranking? And if they on page seo service are not useful, how harmful are they for the site? Should they be taken into account when analyzing the quality of the donor ? In this article, we will finally dot the i's and cross the t's and figure out whether it is worth using nofollow links in link promotion.
What are nofollow links?
You've probably heard about nofollow links more than once, but you don't fully understand what they are. To understand this, you need to consider dofollow links first.
In simple terms, dofollow links are any links that pass link weight to the acceptor site. Nofollow links, in turn, appear in cases where the webmaster does not want to pass the link weight of the page to the resource to which this page links. It looks like this:
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The only real difference between the two types of links is that nofollow links tell the search engine that the linking site should not be identified with the site being linked to. It is for this reason, primarily, that nofollow links do not transfer the “authority” of the donor site’s domain to the acceptor site.
Should such links be used for promotion then? To answer this question, let's look at a simple example. We took one of the articles published on Forbes. As you can see in the screenshot, the article contains a link and this link has the nofollow attribute.
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And let's take any other site - for example, SmartBlogger, where all links come with the dofollow attribute.
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Logically, it is better to get a backlink from SmartBlogger than from Forbes. But is it true?
In fact, nofollow links are a great way to increase traffic to your site, improve social signals, and create a domino effect down the line. In other words, nofollow links are not as bad as they are said to be.
Should you use nofollow links for promotion?
Using nofollow links is useful for website promotion. In this case, we are talking not only about diversifying the link mass, which ideally should consist of different types of links and from different sources. Here are some reasons why you should use nofollow links.
