If the product is really rated as well as expected

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Businesses can save time and advertising costs Businesses can save time and advertising costs UGC is content created completely free of charge from customers. Therefore, businesses also save some marketing costs for their products and services. 3. Create and strengthen user trust Consumer-generated content can be the truest and most accurate reflection of product quality. Customers can verify by comparing with the commitments announced by the brand.  people will feel the brand is trustworthy and they will trust the product more. 4. Increase interaction between brands and customers UGC is often comments, articles, and images posted on online platforms, where brands can respond directly and publicly.


Customers will feel that the business really cares about their opinions and Email Data businesses can also quickly know customer feedback about their products. Therefore, the interaction between brands and customers is significantly increased, helping both sides understand each other and bring more value to each other. In addition, when businesses know customer reviews, they will know the strengths and weaknesses of the product to improve quality . 5. Influence purchasing decisions and actions Consumer-generated content stimulates the purchasing decisions of future customers. They will not have to hesitate or have many doubts when choosing to buy if they read positive feedback about the product or service.



However, on the contrary, if customers read negative feedback, it will also make them rethink their purchasing decision. Strategy for using User-Generated Content Take advantage of user-generated content in email marketing As mentioned, businesses can flexibly use user-generated content (UGC) in many different marketing channels, one of which is email marketing. According to data collected by Shopify, more than 69% of shoppers abandon their carts without completing checkout. By applying UGC to email marketing, businesses can show consumers real images of customers before using the product.