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Clean up redundancies and automate where possible that add little to no value to your sales efforts. Then use new and lead generation tools to automate the rest. Such as generating an invoice immediately after a customer purchases or triggering a follow-up email after a registration or inquiry. Your personal brand is more important than ever when it comes to lead generation. Your prospects care about your brand. Credibility, reliability, authority, and other social media platforms provide your team with the tools to strengthen your personal brand and effectively serve your business. Opportunities to attract more potential customers. Start by encouraging your salespeople to repurpose existing content.
Let your salespeople capture high-quality content produced by your marketing or sales team and share it with their network. But don’t simply paste but encourage them to add a personal touch to the post to increase engagement and spark discussion in the Email Marketing List comments. By consistently sharing industry knowledge in the form of valuable and relevant content they will gradually build a strong reputation as an industry influencer thereby increasing brand awareness. Get involved in the comments section. Your sales reps should keep up with conversations within their network that are relevant to the products you sell. The best way to do this is to draw on your own experience.
You want them to demonstrate expertise while also communicating on a personal level so make sure they know to share positive experiences and tips but also don't shy away from reflecting on the challenges they've faced. Since failure is a part of life that we all can relate to it is often a good starting point for further discussion. Work with your existing clients. Social proof and storytelling are powerful ways to connect and engage with your audience. For example, your sales reps could interview one of their customers or clients to publicly discuss their thoughts on your product or service with permission. You can share the wins and bumps in the road by highlighting their initial pain points and how your solution can help.
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