Roughed the service by 360% for one mailing list: the “Evidebi”

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Surely the other day you have already received messages with festive discounts from deliveries, beauty salons, SPA and so on, which you used. And it is likely that this is done with our help. Revvy is a service that helps local business to receive positive reviews on maps, send marketing mailings and automatic notifications via WhatsApp. Today we want to share our freshly present with a festive mailing for the branch of delivery of rolls and land "Ebidobi".
Mass mailings on holidays are one of the most effective ways to attract new customers and increase sales at certain times. It is important to understand that many potential customers are looking for gifts for their loved ones and friends and are ready to spend money on purchases shopify website design  during the holidays. This is a great time for the business to remind about yourself and offer customers favorable conditions. In addition, they help to strengthen customer loyalty and establish long-term relationships with them. When customers get interesting offers and favorable conditions, it helps to strengthen the relationship between the business and the customer and increases the likelihood of re-purchasing.
Holidays: mailings with discounts on customers
Any holidays are the most active days for the local business. We once again decided to check this on our customers and recorded the results of the holiday mailing list. So,
What tasks were facing the business?

    Increased sales on a holiday.
    Reducing the cost of manual sending messages to customers.
    Increased profit and loyalty of customers.

What decisions have been made?

    Mass mailing in Whatsapp using a promotional order to encourage customers to buy.
    Use of the Revvy automated service for mass mailing and notification to customers.



During the week to February 14, “Ebidomebi” made a holiday mailing in WhatsApp on its customers’ database. The message was sent to 4 thousand contacts. Here I would like to give some unrealistic figures for conversion. But no, it's quite simple - only 21 customers used the promo code from the newsletter.
How to make a newsletter in Whatsapp
However, let’s now calculate how much revenue it has brought to the business?
Answer: 23 000 rubles with one mass mailing in whatsapp.
How much business has it spent on marketing? Ebidobi premium tariff for 4 990 rubles per month with all the fuses from Revvy. That is, in addition to mailings in WhatsApp, the business still receives a regular request for feedback, automatic notifications and pre-sales. As a result, the service paid off 360% only for 1 mailing.

    ROI (Return on Investment) is the ratio between profit and the cost of marketing campaign.
    ROI = (profit — costs) ÷ costs × 100%
    In this case:
    ROI = (23 000 – 4 990) ÷ 4 990 × 100% = 360%

What conclusions can be drawn from this?
1. Marketing mailings on holidays are a very effective tool for the before-sales and increase business profit.
Holidays can be invented independently, by the way - the day of the cats, the day of the most errand, the day of luck (because you have a discount today) and so on. It's also a birthday! Calculate how many customers you have in the database, each of them has a special day of the year - make automatic mailings for a birthday with discounts and get additional profit from the sales. This can be done with Revvy.