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Create purchasing intent with creative content At a time when producing new ads is a real challenge branded content can be an attractive option for creators and publishers intent marketing teams can use a blended approach i e combining traditional advertising and branded content from creators and publishers This strategy is based on a new Facebook Marketing Science meta analysis of studies conducted with advertisers in the consumer goods sector across several product subcategories global regions and ad formats such as static images or video The effects of a mixed approach on purchasing intention.
Combining branded content ads and traditional brand ads in the same campaign on Facebook and wedding photo editing service Instagram generated purchase intent at an average cost lower than using either these two solutions only The persuasive power of branded content Analysis of the FMCG industry shows that content from creators and publishers when combined with consumers trust in a brand can drive engagement visits and clickthroughs Act of purchase A study of fashion buyers in the United States found that designers can have a huge influence on purchase intentions In fact nearly a third of these shoppers follow an influencer to find out their opinion on certain.

Products and around two in five said they follow an influencer to stay up to date on the latest trends And There you go You are now ready to launch creative and effective advertising campaigns For more information do not hesitate to contact us https eminence ch blog How to do an SEO audit and what are the best tools to properly evaluate a site s traffic Blog How to do an SEO audit and what are the best tools to properly evaluate a site s traffic Digital An SEO audit allows you to analyze the strong points and weak points of your website to provide you with concrete solutions to increase your traffic and improve your natural referencing.
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