Tracking and increasing revenue

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In this article, WebConversion invites you to discover the 8 most interesting KPIs to follow for software publishers. Let's go! 1) The number of customers signed thanks to organic traffic When it comes to SaaS SEO , the number of new customers signed is one of your main KPIs. Indeed, your SEO strategy is there to support your long-term financial growth.  should be a priority for a business like yours. However, it can be complicated to identify the initial source of your customers .

For example, a customer might sign up for a freemium product Phone Number Data and use it for a year before making a paid upgrade. In this case, it may be difficult, but not impossible, to trace back the original source of lead collection . The same is true for a long sales process which complicates the attribution of a source to the lead. 2) MRR generated by organic traffic to identify pages to optimize Assigning subscriptions to different landing pages is very useful for evaluating which content groups bring you the most qualified contacts.




This helps to understand what the main sources of paying customers are and create a strategy focused on the most strategic pages. Understanding your MRR and where it comes from helps your SEO team improve their approach to make it most effective. Indeed, SaaS publishers have every interest in focusing on the 20% most strategic pages which can provide 80% of the results according to the famous Pareto law.