Map package screenshot

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However, if you do not have this information, another method is to estimate the population. If we were working with a business in Texas, we could use the city’s population data to determine which landing pages need to be created first based on where most people are. It provides a data-driven way to prioritize your content creation strategy.

Create and optimize your Google business profile.
For any location where you have a physical address, you'll  estonia whatsapp data want to make sure you've created and claimed a Google Business Profile (GBP). These profiles integrate directly with Google Maps and Google's local 3-pack results. This means that to rank in Google Maps Pack, you need a valid and properly verified GBP:


You will need to review the GBP for all your physical stores to ensure the following information is correct:

Main categories (most important)

Secondary category (fill in all)

Business hours

The most important part of this step is to make sure that the primary and secondary categories for each location are filled out as completely as possible. If your business is not categorized correctly, you may lose local pack visibility for search queries related to your franchise. To better understand how to classify GBP, you can read Mary Alice's excellent guide.

Ensure NAP consistency
Another important step to improve your local pack ranking is to ensure that your NAP (name, address, phone number) is consistent across all of your physical locations. The more relevant the information is on the web, the more likely you are to appear in map pack results. Due to the challenges of scale that franchising faces, doing this manually is impossible. Tools like Moz Local can help automate this process by improving NAP consistency for each location across the most prominent data aggregators.